Drop the URL
No setup. No analytics degree.
Paste your homepage URL. We look at the promise you make, the choices you force, and whether your next step deserves a click.
Brutal. Honest. Helpful.
Brutal truth.Better websites.
Paste your homepage. Get a sharp 30-second roast, a conversion score, and three fixes that make customers more likely to buy.
yourwebsite.com
Your conversion score
43/100
The roast
“Your CTA sounds like a tax form.”
01
Lead with the outcome, not your process.
02
Give the primary CTA a human voice.
Built to be sharedShare score →
TRUTH HURTS. CONVERSIONS HEAL.
No fluff. No filter. Just fire.
What the roast calls out.
01
Does your promise make sense in five seconds?
02
Does your CTA earn the click?
03
Are you making visitors think too hard?
Thirty seconds to clarity
A roast you can actually use.
Not another dashboard full of vague warnings. We turn conversion friction into a short, sharp action plan.
02 · TAKE THE HIT
Get the unfiltered verdict.
Clear language calls out muddy positioning, timid CTAs, distracting navigation, and other conversion killers.
03 · FIX IT
43/100
Leave with your score, three priority fixes, and a result your network will want to beat.
Share the damage
Your score is made to start a conversation.
Post the verdict. Dare your competitors. Let everyone see whether your homepage can take the heat.
Get your score“My website scored”
43/100
How does yours score?
Less guessing. More fixing.
Every roast gives you a cleaner next move—not a prettier report.
From roast to repair
Start free. Go deeper when it hurts.
The roast
Free
For the brave and curious.
- 30-second AI roast
- Conversion Score / 100
- Three priority fixes
- Shareable result
Optimisation tool
£49/month
For founders who want conversion gains to compound.
- Ongoing website checks
- Prioritised optimisation ideas
- Track score improvements
- Fresh roasts as pages change
Fix my homepage
£19
A focused report with sharper copy direction and a practical fix list.
Done for you
From £500
A human-led conversion audit for businesses ready for a deeper intervention.
Your bounce rate already knows
Stop wondering.Get your score.
Thirty seconds from now, you could know exactly what your homepage is doing wrong—and what to fix first.
Roast my website free